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Digital Marketer

Our Digital Marketer Apprenticeship equips the learner with the core skills, knowledge and behaviours required to be a productive member of any digital marketing team. Typically a Digital Marketer Apprentice works in an Agency or Marketing team that may offer a varied range of digital services, including:

  • Social Media Marketing
  • Content Marketing
  • Copywriting
  • SEO and Search Marketing
  • Lead Generation
  • Brand Strategy
  • Campaign work
  • Data
  • Outreach. 

Learners take mandatory units in core Marketing Principles, Digital Marketing Business Principles, Analytics and Web Content . They will then be able to choose from a range of specialisms including; Search Marketing, SEO, Email Marketing, Web Analytics and Metrics, Mobile Apps and Pay per click.

Level 3 in Digital Marketing is designed for those starting their career in Digital Marketing or existing staff looking to develop their skills.

 Suitable Audience:

  • Newly Recruited Apprentices
  • Digital Marketing Assistant
  • Social Media Executive
  • SEO and Blog writers
  • Jr Content Creators

Core Module Content

  • Marketing Principles, Campaigns, Communications and Branding
  • Relationship Marketing and Customer Lifecycles 
  • Web Analytics, Search Marketing, SEO and Metrics
  • Social Media Strategies, Content Creation, Algorithms and Platforms
  • Digital Etiquette, Professionalism, and Business Principles