A content creator works to a brief to create content that may be used as part of media, advertising, social media, marketing campaigns or even print. They work across a range of platforms and channels and tailor content to audience segments to ensure it suits their needs.

• Plan and develop creative content in line with the brief and budget/costs.
•  Interpret the strategy and objectives of the brand and align these to the content.
• Research, prepare and develop the media messaging to maximise audience engagement.
• Develop and create written content that can be used across a variety of media.
• Create visual and audio content that can be used across a variety of media.
• Store content securely and methodically to enable efficient access and retrieval.
• Collaborate with colleagues and clients to plan and align content delivery with business objectives.
• Manage content online using appropriate tools and techniques.
• Evaluate the effectiveness of the content produced against the original plan and recommend improvements.

They work with stakeholders, both internal and external and interact with clients, marketing and creative teams, budget holders, contributors, artists and end users. They work with an awareness of legal and regulatory frameworks, take ethical considerations into account and work to meet occupational policies and standards. They are required to keep up to date with new technologies, platform developments and consumer trends.