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IT Technical Salesperson Apprenticeship

Sell a companies technical products and services.


An IT Technical Salesperson understands their organisations’ products and services and how these provide solutions for their customers. They are relationship builders who work with existing clients and approach potential customers with the aim of winning new business. They work with stakeholders both internal and external, in the UK or internationally.

  • Understands the basic elements and architecture of computer systems.
  • Has a working knowledge of Cloud and Cloud Services.
  • Understands the principles of secure coding.
  • Has a working knowledge of the role IT plays within the broader context of a business strategy.
  • Understands the main methodologies used for unified communications.
  • Understands the basics of how data storage works and the main technical options available.
  • Understands how to communicate using the appropriate language and terminology for audience and cultural awareness.
  • Understands the principles and ethics of sales, recognising the importance of delivering value to the customer.
  • Understands the sales life cycle, techniques and processes.
  • Understands how to negotiate, handle objections and close sales.
  • Understands the business product(s) they are responsible for selling including the relevant vendor product(s) as selected by the employer.

They maintain a good understanding of both existing and emerging technologies.

Level 3 IT Technical Salesperson apprenticeship  is designed for those starting their career in technical sales or existing staff looking to develop their skills.

 Suitable Audience:

  • Newly Recruited Apprentices
  • Sales Associate
  • Sales Consultant
  • Technical Retail Assistant
  • Technical Tele-Sales
  • Junior Account Manager

Core Module Content

  • Sales Communication and Customer Experience 
  • Regulations and Legislation 
  • Sales Cycle and Sales Processes
  • Technical underpinnings
  • Data and Campaign Management