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Digital Marketer

Use online platforms to design, build and implement campaigns that drive customer engagement.

Our Digital Marketer Apprenticeship equips the learner with the core skills, knowledge and behaviours required to be a productive member of any digital marketing team. Typically a Digital Marketer Apprentice works in an Agency or Marketing team that may offer a varied range of digital services, including:

    • Social Media Marketing
    • Content Marketing
    • Copywriting
    • SEO and Search Marketing
    • Lead Generation
    • Brand Strategy
    • Campaign work
    • Data
    • Outreach. 

Learners take mandatory units in core Marketing Principles, Digital Marketing Business Principles, Analytics and Web Content . They will then be able to choose from a range of specialisms including; Search Marketing, SEO, Email Marketing, Web Analytics and Metrics, Mobile Apps and Pay per click.

Level 3 in Digital Marketing is designed for those starting their career in Digital Marketing or existing staff looking to develop their skills.

 Suitable Audience:

  • Newly Recruited Apprentices
  • Digital Marketing Assistant
  • Social Media Executive
  • SEO and Blog writers
  • Jr Content Creators

Core Module Content

  • Marketing Principles, Campaigns, Communications and Branding
  • Relationship Marketing and Customer Lifecycles 
  • Web Analytics, Search Marketing, SEO and Metrics
  • Social Media Strategies, Content Creation, Algorithms and Platforms
  • Digital Etiquette, Professionalism, and Business Principles